Fit is not a size range
Every style is graded on its own pattern from XS to 3XL and fitted on real bodies. We do not scale a single sample up and call it inclusive.
The house
Small, deliberate, and slow on purpose
POISE MARKETING, LLC is an independent womenswear house working out of Tampa, FL 33647. We design, cut and finish here, and we name every mill and maker we work with.
Our story
It started with one shirt that would not behave
In 2019 we set out to draft a single cotton shirt that fit properly across the shoulders without gaping at the chest. It took eleven patterns. The twelfth is still the basis of everything we cut.
What began as one pattern became a small house with a fixed idea: fewer pieces, better made, graded honestly across the full size range. We do not run seasonal drops and we do not discount to clear. When a run is finished, that is the end of it.
Today the studio designs, samples and finishes every style in Tampa, and publishes the actual garment measurements — in inches — on each product page, measured flat from the finished piece rather than copied from a chart.
POISE MARKETING, LLC
19004 White Owl Way, Tampa, FL 33647
2019
Founded in Tampa
22
Pieces in the debut release
6
Named mills and knitters
XS–3XL
Graded on every style
What guides us
Four things we will not trade away
Fabric we can name
Merino from a mill in Biella, linen from a weaver we have visited, silk from a supplier we have used since the first shirt. Every one is listed on the product page.
Small runs, honestly stated
We cut what we can sell. We would rather tell you something is gone than produce a second run into a landfill.
A price that holds
No invented original prices, no rolling promotions. The number on the page is the number we can stand behind all season.
How it is made
Five steps, none of them rushed
The same sequence every time, from the first sketch to the parcel that reaches your door.
Draft
We start from the pattern block that already fits, then draft the new shape by hand. Nothing is graded until the sample is right.
Sample
Two to four samples per style, worn for a fortnight by people in the studio before it is signed off. Most styles die here.
Source
Fabric is chosen against the finished sample, not before it. We buy only what the run needs, from mills we have visited.
Make
Cut and sewn in small batches, with the knitwear produced by a family-run mill we have worked with since 2019.
Finish
Pressed, measured flat, photographed and packed in Tampa without plastic. Measurements go on the page exactly as taken.
From the studio
We are not trying to dress everyone
A small house has one real advantage: we can say no. No to a fabric that pills after a month, no to a size range that stops at XL, no to a price we would have to cut in six weeks to move the stock.
What is left after all that refusing is a short list of things we genuinely believe in — and that is the entire collection.
The POISE studio
19004 White Owl Way, Tampa, FL 33647
As seen in
Press & stockists
- Vogue
- Elle
- Harper’s Bazaar
- Who What Wear
- Refinery29
- Tampa Bay Times
Next step
See the collection, or come and meet us
The preview is open. If you would rather try things on, the Tampa studio takes fittings by appointment.